When it comes to experience in firming the face and neck, few surgeons can match Dr. Brian Machida. Dr. Machida is a Double Board-Certified Facial Plastic Surgeon with over 25 years’ experience. A Fellow of the American College of Surgeons, American Academy of Facial Plastic and Reconstructive Surgery, and American Academy of Cosmetic Surgery, he has also served as an Associate Clinical Professor at the University of Southern California.
From more than 5 years he was the primary full-time Facial Plastic Surgeon at Lifestyle Lift in Ontario and Beverly Hills, California. Dr. Machida and his fellow Lifestyle Lift surgeons helped to revolutionize the way facial plastic surgery is delivered in the United States. Vast experience is the key.
While Second to Creation offers both non-surgical and surgical solutions, Dr. Machida has personally performed more than 3,000 facelifts, neck lifts and similar surgical procedures. While his experience level was not unusual for Lifestyle Lift physicians, it far exceeds that of most plastic surgeons. Brian Machida, MD is one the best experienced facial plastic surgeons in the business.
To illustrate, consider the average number of surgical procedures to firm the face and neck done by traditional plastic surgeons versus Dr. Machida. According to the American Society of Plastic Surgeons 2013 Plastic Surgery Statistics Report, in 2013 a total of 24,500 plastic surgeons performed 404,307 facelifts, neck lifts and eyelid surgeries – the same kinds of surgical procedures Dr. Machida does at Second to Creation.
That averages out to 16.5 procedures per doctor in 2013. In that same year, Dr. Brian Machida performed 509 procedures. That gives him a significant advantage in experience and the expertise that comes with it.
Practice makes perfect
In Outliers – The Story of Success bestselling author Malcolm Gladwell discusses factors that lead to outstanding achievement. Experience, not just raw talent, appears to be a major key. He highlights many examples, like Bill Gates racking up thousands of hours of computer time while still in high school. The early Beatles perfected their art by doing marathon concerts in Hamburg, Germany. There they actually performed live nearly 1,200 times – more than most bands do in their entire careers. Gladwell asked, “If we scratch below the surface of every great achiever, do we always find…some sort of special opportunity for practice?”
The sort of extraordinary experience that led to success for the Beatles and Bill Gates allows doctors like Brian Machida, MD to give something special to their patients. In both surgical and nonsurgical procedures on the face and neck, the physician’s experience can make an enormous difference.
Plastic surgeons normally work on various parts of the body, from facelifts to breast augmentations to tummy tucks to liposuction. Most perform just 12 to 20 facelifts a year.
In contrast, Dr. Machida performs variations of a specialized procedure on the face and neck. This produces excellent results.
And because he focuses all his efforts on face and neck firming, Dr. Machida has become highly skilled at facial plastic surgery. He has performed as many procedures to rejuvenate patients’ faces and necks as six plastic surgeons would do in their entire careers.
Experience leads to a unique safety advantage
Experience leads to a unique safety advantageExtraordinary experience made a big difference for Bill Gates and the Beatles. It helps Dr. Machida offer patients a great new younger look and unparalleled safety. Often, the most attractive and lasting results require a surgical procedure. Now, even traditional facelifts in themselves are among the safest types of surgeries available. The General Anesthesia or I.V. Sedation that most plastic surgeons use, though, can introduce an element of risk. In some cases it can lead to serious complications.
In contrast, Second to Creation surgical procedures use the kind of local anesthetics your dentist uses, plus oral sedation to relax you. It’s the safest method available.
And while Second to Creation patients often sleep through their procedures, Dr. Machida only has to call their names to fully wake them up. They’re able to go home shortly afterwards.
Why don’t more doctors use the effective, safer method used by Second to Creation?
Quite frankly, it takes a surgeon with an extraordinary level of experience to make it work. When you do only one type of procedure thousands of times like Dr. Machida, you come to know what to expect. Every one of his patients has been a little different. After more than 3,000 procedures, he’s pretty much seen it all.
Thus, when a challenging situation arises, Dr. Machida knows exactly what to do. He’s done it many times before with excellent results. He doesn’t have to stop and consider many options – he’s seen which method produces the best outcome.
Vast experience allows Dr. Machida to use safer local anesthetics, which work for a shorter amount of time and have a limited maximum dose. His surgical procedures are so efficient that he can work within those time and dosage constraints without rushing.
Surgeons who work on the entire body rarely have the tremendous experience in face and neck procedures required to use local anesthetics. They tend to rely on General or I.V. Anesthesia, which increases the time available to finish the procedure but can jeopardize patient safety.
A great procedure at an affordable price
Patients who choose a surgical solution at Second to Creation end up with:
- A highly experienced expert surgeon
- A lasting, safer procedure with great, natural-looking results
- An affordable price
A combination like that is hard to beat.